Privacy policy

Privacy Policy

HAYA Pilates Inc.

Last Updated: October 19, 2026

At HAYA Pilates, your privacy matters to us. We are committed to protecting your personal information and providing a safe, welcoming, and trustworthy experience both inside our studio and across our digital platforms.

This Privacy Policy explains how HAYA Pilates Inc. ("HAYA Pilates," "HAYA," "we," "us," or "our") collects, uses, discloses, and protects personal information.

This Privacy Policy applies to our website and our mobile app. It covers www.hayapilates.com, our booking and membership services, waitlist, communications, and other services we provide.

By using our services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, information generated through your interactions with our services, and information received from authorized service providers.

Personal Information

  • Full name

  • Email address

  • Phone number

  • Mailing and billing address

  • Date of birth, when required

  • Account credentials and profile details

Membership and Booking Information

  • Membership selections and purchase history

  • Class reservations and attendance

  • Waitlist registrations

  • Class cancellations and no-shows

  • Payment history and transaction records

  • Booking and communication preferences

Payment Information

Payments are processed through authorized payment service providers. We may receive payment status, transaction records, billing details, and limited payment-method information needed to manage purchases and memberships.

Full payment card details are handled by the applicable payment providers in accordance with their security practices.

Health and Participation Information

You may voluntarily provide information about injuries, physical limitations, pregnancy, accessibility needs, or fitness-related considerations relevant to your participation in classes.

Such information is used only for appropriate studio operations, safety, accommodations, and customer support, and is not intentionally provided to advertising platforms.

Device and Usage Information

When you visit our website or use our app, we and our service providers may collect:

  • IP address

  • Browser and device type

  • Operating system

  • Website pages visited

  • Approximate location derived from IP address

  • App and website interactions

  • Referral sources

  • Cookie identifiers and similar technical information

2. How We Use Your Information

We may use information to:

  • Create and manage customer accounts.

  • Process memberships, class purchases, and payments.

  • Manage class bookings, cancellations, and waitlists.

  • Send reservations, confirmations, reminders, and schedule updates.

  • Provide customer support.

  • Communicate important studio information.

  • Send promotional communications when permitted by law and your communication preferences.

  • Personalize and improve the customer experience.

  • Measure website performance and advertising effectiveness.

  • Prevent fraudulent activity and maintain security.

  • Comply with legal, regulatory, and accounting obligations.

3. SMS Communications and Mobile Information Privacy

HAYA Pilates may offer SMS communications regarding class bookings, appointment reminders, membership updates, account notifications, customer service, and promotional offers.

We send automated promotional text messages only when the appropriate consent has been obtained.

Consent to receive promotional SMS communications is not a condition of purchase.

Message frequency varies depending on your activity, reservations, and messaging preferences. You may receive up to 1,000 SMS messages per customer per month under our stated program limit. HAYA Pilates currently anticipates sending up to 2,000 SMS messages monthly across its customer base.

Message and data rates may apply.

You may opt out by replying STOP or request assistance by replying HELP.

Mobile Information Sharing

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell or share your SMS opt-in data or mobile telephone information with third parties or affiliates for their marketing or promotional purposes.

4. Health and Fitness Data

If you choose to enable Workout Metrics and grant permission through Health Connect on Android or Apple Health on iOS, our app accesses health and fitness data, such as heart rate and calories burned, solely to display workout metrics for your classes. This data is accessed and processed on your device. It is not transmitted to, stored, or retained by us or our app provider. We do not sell this data, share it with third parties, or use it for advertising. The uses and restrictions described in this section apply specifically to health and fitness data accessed through this feature. You can revoke the app’s access at any time through the permissions settings in Health Connect or Apple Health. Our use of information received from Health Connect complies with Google’s applicable Health Connect permissions policy, including its Limited Use requirements.

5. Advertising, Analytics, and Tracking Technologies

HAYA Pilates may use advertising, analytics, and website tracking technologies to understand customer engagement, improve website performance, and deliver relevant advertising.

These technologies may include:

  • Meta Pixel and Meta advertising tools, including Facebook and Instagram.

  • Google Analytics.

  • Google Ads and Google conversion tracking.

  • Shopify analytics and marketing tools.

  • TikTok Pixel, if implemented.

  • Other advertising and analytics services we may use in the future.

These technologies may collect or receive information such as website visits, page views, device identifiers, referral sources, and interactions with our website.

Depending on the advertising technology and the permissions and privacy choices applicable to you, information may be disclosed to advertising partners for measurement, attribution, audience creation, remarketing, or personalized advertising.

We do not intentionally transmit sensitive health information from fitness assessments, injury disclosures, or health integrations to advertising platforms.

We do not use SMS opt-in data or mobile numbers for third-party promotional audience sharing.

Certain advertising disclosures may be considered a "sale," "sharing," or use for "targeted advertising" under applicable privacy laws, even where no money is exchanged for personal information.

Where required, we provide relevant privacy notices, consent choices, or opt-out mechanisms.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies for essential website functions, analytics, advertising measurement, and marketing.

These technologies help us:

  • Operate our website and booking services.

  • Remember visitor preferences.

  • Understand website traffic.

  • Measure advertising performance.

  • Improve site functionality.

  • Deliver relevant advertising where permitted.

You may manage certain cookies through your browser settings or the privacy controls made available on our website.

Depending on your location and applicable law, you may also have rights to opt out of certain data sharing or targeted advertising activities.

7. Email Marketing

If you subscribe to our waitlist, newsletter, or other marketing communications, we may send you messages about:

  • Studio announcements

  • Opening updates

  • Founding memberships

  • Special offers

  • Events and promotions

  • Classes and membership opportunities

You may unsubscribe from promotional emails at any time using the unsubscribe link in the email or by contacting info@hayapilates.com.

Unsubscribing from marketing emails does not prevent us from sending important account, payment, or booking-related communications.

8. Sharing Information With Service Providers

We may disclose information to trusted service providers as reasonably necessary to operate our business, including:

  • Mariana Tek: Membership management, scheduling, booking, and mobile app services.

  • Shopify: Website hosting, commerce services, and related features.

  • Payment Providers: Payment processing, billing, and transaction management.

  • Email and SMS Providers: Authorized communication services.

  • Analytics and Advertising Providers: Website measurement, marketing attribution, and advertising, subject to the restrictions described in this Policy.

  • Professional Service Providers: Accountants, legal advisers, security providers, and other authorized business partners.

These providers may process information to deliver services, subject to applicable contractual and legal obligations.

The restrictions concerning mobile information, SMS consent, and Health Connect or Apple Health workout information described elsewhere in this Privacy Policy continue to apply.

We may also disclose information where required by law, to respond to legal proceedings, or to protect our customers, business, and services.

9. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, alteration, loss, misuse, or disclosure.

Access to customer information is limited to authorized personnel and service providers with legitimate business needs.

While we work to protect information, no website, app, electronic storage system, or transmission method can be guaranteed completely secure.

10. Data Retention

We retain personal information for as long as reasonably necessary to operate our services, maintain customer accounts, fulfill transactions, meet legal and accounting obligations, resolve disputes, and maintain security.

Retention periods may vary depending on the information and the reason it was collected.

When information is no longer required, we take reasonable measures to delete, de-identify, or securely dispose of it.

11. Your Privacy Rights and Choices

Subject to applicable law, you may request to:

  • Access certain personal information we maintain.

  • Correct inaccurate account details.

  • Delete eligible personal information.

  • Update your communication preferences.

  • Withdraw consent for promotional communications.

  • Exercise applicable rights concerning targeted advertising or the sale or sharing of personal information.

  • Request additional information about how your data is handled.

Certain information may be retained where required by law or for legitimate business purposes.

To submit a request, contact info@hayapilates.com. We may take reasonable steps to verify requests before acting on them.

12. Children's Privacy

Our website and mobile app are not intended for children under 13 to register independently.

We do not knowingly collect personal information from children under 13 without appropriate authorization.

Participants under 18 may be subject to additional parental or legal guardian consent requirements.

13. Third-Party Websites and Services

Our website and mobile app may contain links to third-party websites, applications, or payment services.

Third parties may maintain separate privacy policies and information-handling practices.

We encourage you to review the privacy practices of third-party services before providing information directly to them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, or applicable law.

Updates will be posted on our website with a revised date. Where required, we will provide additional notice or obtain consent.

15. Contact Information

For questions, concerns, or requests regarding privacy, please contact:

HAYA Pilates Inc.

437A Old Country Road, 2nd Floor
Westbury, NY 11590

Email: info@hayapilates.com

Website: https://www.hayapilates.com